Author Archive

The most valuable resource in any indoor tanning salon is the existing customers. Yet many sales consultants look past their most valuable asset because they mistakenly believe that everybody knows everything and there’s nothing else to teach them or to …

These days the state of the economy is never far from anyone’s mind. Once-secure jobs are now being dissolved, relied-on bonuses aren’t being given out, small businesses can’t afford to keep their doors open and an underlying sense of uncertainty …

Suppliers across Canada are stepping up with financial help, educational programs, seminars and regional trade shows and they’re making sure important information gets out to every salon in Canada. This year’s trade shows have included the Uvalux show, Can Tan’s …

Ten years ago, Fran Ross and her husband Gene were trying to decide between opening a video store or a tanning salon. Gene had his heart set on the video store, and Fran loved the idea of a tanning salon. …

I recently used an expression that produced a lot of feedback—Maximizing the Customer. The majority of the comments were really questions about how a business could maximize a customer. Think about it. We are in a recession, business is tougher …

“I’ve never felt better about the future of the indoor tanning industry as I do today.”

I’ve made this statement many times in the past six months at a number of industry events because I firmly believe we are at …

“Total abstinence is so excellent a thing that it cannot be carried to too great an extent. In my passion for it I even carry it so far as to totally abstain from total abstinence itself.”…

“Total abstinence is so excellent a thing that it cannot be carried to too great an extent. In my passion for it I even carry it so far as to totally abstain from total abstinence itself.”…