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By Matt Russell

Many people are aware that I started the “D-Feat Breast Cancer” campaign for the Vitamin D Foundation three years ago because it made sense for our industry. With indoor tanning equipment being the most reliable and effective …

A study in the journal Pediatrics has revealed widespread vitamin D deficiency in teenagers in the American South — challenging the Dermatology industry’s assertion that incidental UV exposure is plenty to make adequate vitamin D.

The study — published in …

“When you ingest vitamin D, only about 60 percent of it sticks to vitamin D-binding protein, but when you make vitamin D in your skin, 100 percent binds to the protein.” — Dr. Michael F. Holick, vitamin D research pioneer …

Another study shows that vitamin D cuts the risk of cardiovascular disease — North America’s leading cause of death. This time the study looked at African Americans, the group most likely to be vitamin D deficient.

“Call it a bit …

Nineteen out of 20 indoor tanning facility owners say that their indoor tanning clients sunburn less often on spring break when compared to non-tanners, according to the results of a SmartTan.com poll conducted in April.

According to the poll, 95 …

A study in Sweden has found that women who used sunbeds had up to a 50 percent reduction in endometrial cancer risk, according to EmpowHer. The observational study, conducted by Dr. Elisabeth Epstein, looked at 17,822 post-menopausal women who were …

The D-Feat Breast Cancer campaign — introduced in 2007 as a way for tanning facilities to encourage their clients to learn more about research into vitamin D and cancer prevention — has captured mainstream attention this year, with health education …

An indoor tanning supplier’s SPF products will be featured on NBC’s “Celebrity Apprentice” program Sunday, April 10 in a way company officials believe will help promote a balanced message about sunshine that mass-market pharmaceutical SPF brands have long-since abandoned.

“We …