Author Archive

As the JCTA Executive Director, I was invited by Chris Shaffer of New Sunshine LLC to speak at the European Sunlight Association’s Media Day and Board Meeting in Cologne, Germany in February. I was asked to inform ESA how the …

Every retailer has “Looky Lous” – but are they really just looking or are they afraid of buying for some reason? You must identify your prospect’s defense mechanism for not buying. Then explain to them it’s normal…….FULL STORY…

Wendy and Al Gladding of Beamers Tanning & More are on a mission, a mission to bring a ray of sunshine to their corner of the world, and it seems to be working. Despite Michigan’s tough economy and the fact …

I’m driving through town on a Friday night and I decide it‘s a good night for a movie, so I start looking for a video store. On this corner, I see a Blockbuster, there’s a Hollywood Video two blocks down, …

One of the greatest wastes in American business today is meetings. One of the greatest wastes in the retail industry today is the practice of not holding meetings.

Sounds oxymoronic? Not really. Many industries with more seniority and time on …

The owners of professional indoor tanning facilities overwhelmingly believe that they are teaching effective sunburn prevention one person at a time in their communities, according to a SmartTan.com poll.

According to the poll, more than 9 of 10 salon owners …

More than 9 out of 10 indoor tanning professionals think that dermatology industry groups who say that any UV exposure is implicitly harmful are criminally liable for mis-stating the truth.

Only 9 percent in the poll thought the derm groups …

A U.S. Food and Drug Administration advisory panel on Thursday gave loose recommendations to the agency to begin the process of exploring tougher regulations for indoor tanning equipment.

After a day-long public hearing the FDA’s General & Plastic Surgery Devices …