Archive for the ‘News’ Category

Tanning may not always be the first thing that comes to mind for male clients—but that’s changing. As salons evolve into wellness destinations, the door is opening wider for people who may have once felt out of place in a …

Becoming a great manager is a process that is both tough and delicate. You’re only human, but how you wield your strengths and weaknesses have a profound impact on the team dynamic. It’s true that managing others requires a certain …

Every salon owner reads their reviews. Far fewer mine them.

Negative reviews get treated as a fire to put out — apologize, move on, hope it doesn’t happen again. But buried in those complaints is something larger businesses pay market …

Red light therapy is no longer a niche wellness service—it’s a booming industry that’s expanding far beyond tanning salons. From high-end wellness spas to boutique fitness studios and even chiropractic offices, businesses everywhere are capitalizing on the rising demand for …

By Grant Miller

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part of the …

Most small businesses don’t want to utilize much time and money on brand advertising simply to generate awareness. You want to get to the point with compelling ads and offers that lead directly to new customers and more revenue. The …

Clearly, tanning is a service industry. But so many salon owners separate customer service and the services that they charge for; in reality, these things are one and the same. The most valuable service you provide for your clients is …