Archive for the ‘News’ Category
How to Read Red Light Therapy Irradiance Specs
A Buyer’s Due Diligence Guide
Irradiance, measured in milliwatts per square centimeter (mW/cm²), tells you how much optical energy the device delivers to a given surface area. It is the single most important spec in red light therapy because it …
Building Adaptability: Create the best competitive advantage
For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …
Social Media Challenge: Turn your clients into your best promoters
Summer is the season of sunshine, selfies, and sharing—and it’s the perfect time for your tanning salon to harness all three with a fun, interactive social media campaign. A Social Media Challenge can not only generate buzz but also turn …
Managing Your Image: Define your management style and maintain strong leadership
By Ashley Laabs
When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …
Wavelength Guide: What 635nm and 850nm Actually Do
Photobiomodulation (PBM) research has identified wavelength as the single most consequential variable in light-based therapy protocols. Published literature indicates that 635nm red light and 850nm near-infrared (NIR) light interact with tissue through different absorption pathways and reach different anatomical depths.
The Competitive Shift: How the rise of HYROX—and the everyday athlete—creates a new opportunity for wellness-driven salons
Something has changed in the fitness world—not at the elite level, but at the average level. The typical gym-goer is no longer just working out to stay in shape. They’re training with more structure, more intention, and increasingly, more competition. …
Managing Your Image: Define your management style and maintain strong leadership
By Ashley Laabs
When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …
Embrace the ‘Summer Lifestyle’ on Social Media
As Smart Tan has said for years, as tanning businesses, “We Are Sunshine.” Summer might not be the best time of year for tanning businesses, but it is the perfect time to subtly reinforce that indoor tanning and laying out …
