Archive for the ‘News’ Category

By Ashley Laabs

There’s a lot of great advice in the world, and most business owners would probably take it if they just had time in their day. Distractions and interruptions happen until, suddenly, another day has passed by without …

Exceptional customer service is the bedrock of a successful tanning business. In an industry that thrives on providing a positive and enjoyable experience for clients, investing in thorough customer service training for your employees is paramount. This article will delve …

By Dr. Marc Sorenson, Sunlight Institute

Vitamin D levels and sunshine are exceptionally important to human health, and therefore we should be aware of vitamin D science. The Vitamin D Society of Canada is always at the forefront of the …

 As a salon manager in a city of 32,000 in the interior region of Alaska, there was a time when Jenna Gillen didn’t know the difference the right operator training could make. Then she saw it for herself. Visiting Sunsations …

Owner Education: If you think education is expensive, try ignorance.

Hey, no one said this would be easy. But, when you consider that red light therapy could become a keystone service in your business, attracting non-tanners of all ages, and …

Every month, Smart Tan Magazine spotlights an exceptional salon owner whose story deserves to be told. Our Member of the Month feature is a chance to recognize the people behind the businesses—owners who are evolving with the industry, leading strong …

A tanning salon isn’t just a space for customers to achieve their desired sun-kissed glow; it’s also a dynamic environment that relies on the dedication and commitment of its employees. In this bustling setting, the active solicitation and implementation of …

Marketing today can feel overwhelming — especially when you’re trying to keep up with every new social media trend, algorithm shift, and “expert” claiming to have the next viral content formula. Between trying to produce polished videos, chasing engagement metrics, …