Archive for the ‘News’ Category

Every salon owner wants equipment that draws people in—and keeps them coming back. In today’s market, that means more than just offering a great tan. Clients are increasingly focused on how they feel, not just how they look. They’re seeking …

By Scott Nichols

Employees are always quitting! We can’t hire enough, and they never want to work. Something needs to give. How many employees have you hired this past year and how many have quit? What are the reasons someone …

Expanding into wellness doesn’t happen in one buying season. It takes a plan, a clear picture of where you’re headed and the discipline to make every purchase pay its way.

But it does need to happen. Tanning built this industry. …

While it’s easy to get excited thinking about the holidays – special treats, music and plenty of celebrations – the enthusiasm tends to flicker out when it comes to working during this busy time of year. This is even truer …

By Scott Nichols

We have found that there is no such thing as a secret promotion or sale that is going to increase your sales every day of the year. Sure, you might run a promotion that will increase your …

Membership vs. Per-Session vs. Package Pricing: A Red Light Revenue Model Comparison

The wrong pricing model leaves money on the table. The right one creates predictable cash and keeps clients coming back.

Now excelling in more than 300 tanning businesses …

November is an exciting time for the tanning industry as it often marks the release of new products for the upcoming season. This time of year provides the perfect opportunity to revitalize your salon’s offerings, excite your loyal clients, and …