Archive for the ‘News’ Category
Wavelength Guide: What 635nm and 850nm Actually Do
Photobiomodulation (PBM) research has identified wavelength as the single most consequential variable in light-based therapy protocols. Published literature indicates that 635nm red light and 850nm near-infrared (NIR) light interact with tissue through different absorption pathways and reach different anatomical depths.
The Competitive Shift: How the rise of HYROX—and the everyday athlete—creates a new opportunity for wellness-driven salons
Something has changed in the fitness world—not at the elite level, but at the average level. The typical gym-goer is no longer just working out to stay in shape. They’re training with more structure, more intention, and increasingly, more competition. …
Managing Your Image: Define your management style and maintain strong leadership
By Ashley Laabs
When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …
Embrace the ‘Summer Lifestyle’ on Social Media
As Smart Tan has said for years, as tanning businesses, “We Are Sunshine.” Summer might not be the best time of year for tanning businesses, but it is the perfect time to subtly reinforce that indoor tanning and laying out …
The Health Benefits and Risks from Moderate Sun Exposure: Grassroots Health
Special guest post by William B. Grant, PhD, a recognized “World Expert” in the top 0.1% of scholars writing about Sunlight over the past 10 years
The evidence supporting the role of moderate sun exposure and vitamin D in supporting …
Find a Reason for Customers to Walk Through Your Doors
By Scott Nichols
As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. Our goal today is to look for reasons for customers to walk through your doors during …
Right Place, Right Time: How geo-fencing can help salons reach the right clients
The traditional “radius” approach to local marketing is efficient—but it’s not precise. It treats everyone nearby the same, regardless of intent. Geo-targeting and geo-fencing change that by allowing salons to focus on where potential clients actually spend their time, not …
Mal-Illumination: The ‘indoor epidemic’
Many experts believe that the deficiency of sun exposure as a result of modern indoor lifestyles is widespread enough to be considered a health epidemic. They call it “mal-illumination.” Put simply by Dr. John Ott, who coined the term in …
