Archive for the ‘News’ Category
The Health Benefits and Risks from Moderate Sun Exposure: Grassroots Health
Special guest post by William B. Grant, PhD, a recognized “World Expert” in the top 0.1% of scholars writing about Sunlight over the past 10 years
The evidence supporting the role of moderate sun exposure and vitamin D in supporting …
Find a Reason for Customers to Walk Through Your Doors
By Scott Nichols
As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. Our goal today is to look for reasons for customers to walk through your doors during …
Right Place, Right Time: How geo-fencing can help salons reach the right clients
The traditional “radius” approach to local marketing is efficient—but it’s not precise. It treats everyone nearby the same, regardless of intent. Geo-targeting and geo-fencing change that by allowing salons to focus on where potential clients actually spend their time, not …
Mal-Illumination: The ‘indoor epidemic’
Many experts believe that the deficiency of sun exposure as a result of modern indoor lifestyles is widespread enough to be considered a health epidemic. They call it “mal-illumination.” Put simply by Dr. John Ott, who coined the term in …
Mid-Year Business Refresh: Review and refocus your salon to optimize second-half performance
June marks the halfway point of the year—making it the perfect time to pause, reflect, and realign your business for a strong finish. Whether you started the year with big goals or are just now looking to regain momentum, a …
Naked Cartwheels in the Sun? The Weirdest (and Most Legit) Health Advice You’ll Read Today
Rowan Jacobsen’s In Defense of Sunlight (Scribner, 2026) makes the mainstream case that our culture’s fear of the sun has gone too far, and its most memorable moment comes courtesy of skin cancer specialist Rachel Neale, who advocates for short,
Could Your Salon Be Smart Tan’s Next Member of the Month?
Every month, Smart Tan Magazine spotlights an exceptional salon owner whose story deserves to be told. Our Member of the Month feature is a chance to recognize the people behind the businesses—owners who are evolving with the industry, leading strong …
A Major Upgrade
Alongside the introduction of the SmartSun Therapy SST28, Wilbraham Tanning created a new top-tier membership offering clients unlimited access to tanning, spray tanning, and the medical-grade red light device. According to owner Samantha Asselin, the addition of the SST28 was …
