Archive for the ‘News’ Category
Mid-Year Business Refresh: Review and refocus your salon to optimize second-half performance
June marks the halfway point of the year—making it the perfect time to pause, reflect, and realign your business for a strong finish. Whether you started the year with big goals or are just now looking to regain momentum, a …
Naked Cartwheels in the Sun? The Weirdest (and Most Legit) Health Advice You’ll Read Today
Rowan Jacobsen’s In Defense of Sunlight (Scribner, 2026) makes the mainstream case that our culture’s fear of the sun has gone too far, and its most memorable moment comes courtesy of skin cancer specialist Rachel Neale, who advocates for short,
Could Your Salon Be Smart Tan’s Next Member of the Month?
Every month, Smart Tan Magazine spotlights an exceptional salon owner whose story deserves to be told. Our Member of the Month feature is a chance to recognize the people behind the businesses—owners who are evolving with the industry, leading strong …
A Major Upgrade
Alongside the introduction of the SmartSun Therapy SST28, Wilbraham Tanning created a new top-tier membership offering clients unlimited access to tanning, spray tanning, and the medical-grade red light device. According to owner Samantha Asselin, the addition of the SST28 was …
The Math Behind the Menu
All too often, pricing in the tanning industry has been shaped by instinct—what feels competitive, what nearby salons are charging, or what seems reasonable based on experience. That approach may have worked in a simpler model, but it’s becoming less …
Presentation is Key to Maximizing Membership Revenue
When it comes to sales, presentation is often just as important as substance. We know it’s not a coincidence that some people are great at selling and some aren’t at all. It’s about framing the offer the right way and …
How Vitamin D Acts as a Key to Unlocking Your DNA Library
Key Points
- One of the most important functions of vitamin D is to enable access to the information stored within DNA for a cell’s proper response to routine signals and stimuli, processes that occur constantly within every body tissue; adequate
The Wellness Era: The industry has changed—are you keeping up?
Revisit this Smart Tan Magazine cover feature from June 2025:
What’s in a name?
Shakespeare’s famous line from Romeo and Juliet suggests that a name is just a label – that it doesn’t define the true nature or value of …
