Archive for the ‘News’ Category

Most commercial red light therapy buyers ask the same question during evaluation: where is the science. The answer is that photobiomodulation, the technical name for red and near-infrared light therapy at therapeutic wavelengths, is one of the most published areas …

Every salon has one. The unit that looked like the future at the trade show three years ago and now runs four sessions a week, kept alive by a handful of loyal users and the memory of what you paid …

California Tan Tektōn Hybrid Dual Peptide Serum

Reveal the secret to radiant, bronze color from within. This refined, elegant formula glides effortlessly over the skin, leaving behind a light and refreshing fragrance. Powered by advanced skincare and tanning technologies, the …

Introducing a new high-end tanning unit or spa and wellness service creates one of your best opportunities to attract new customers and re-engage existing ones. When you make a significant investment, you’ll want to take the proper steps to ensure …

Today’s consumer is more informed than ever, but also more skeptical. Before they book a service, buy a product, or even follow your Instagram, they want proof. Not from you, but from other people. That’s why social proof is one …

By Scott Nichols

I want to lay out a 5-point plan to help you grow your business to the next level. I understand this is easier said than done, but my hope is within 60 to 90 days of implementing …

For twenty years, local search worked on a simple bargain: show up on page one, get the click, win the customer. That bargain is quietly dissolving. Google’s AI Overviews now sit above the ads and the map pack on most …

If you’ve invested in SmartSun Therapy’s full-body, medical-grade red light equipment, you’ve already made the right call—this is technology capable of becoming a true keystone service, not an add-on. But great equipment only gets you halfway there. What turns it …