Archive for the ‘News’ Category

Producing the most effective red and near-infrared light therapy system requires careful engineering that balances the amount of energy emitted from each diode, the total amount of energy emitted from the device, and the distance between the light source and …

Effective in-salon advertising should now involve much more than printing posters with your latest special. Strategically positioning messages in high-traffic areas enhances engagement and effectively promotes services and products. By combining eye-catching visuals, targeted messaging, and modern media formats, salon …

By Scott Nichols

Right now is the time to get clever. Well, maybe not clever, but to outsmart yourself from last year. Really dig into your business and see where you can look for improvement. As an entrepreneur, this is …

In a wellness-focused salon, credibility isn’t created by equipment alone. State-of-the-art technology, clean design, and professional branding all matter, but none of it carries much weight if the conversation at the counter undermines it.

Customers decide whether a business truly …

Long before red light therapy became mainstream in salons, industry product manufacturers were already ahead of the curve, formulating products that prioritized skin care just as much as tanning results.

While UV tanning remains the foundation of the industry, the …

Could limiting vitamin D recommendations unintentionally limit the full spectrum of its health benefits?

Advertising during tanning season is tricky business. It’s the best time to reach new tanners and drive more sales, but you also don’t want to spend too much or discount when so many people are already coming in anyway. So, …

For decades, membership retention in the tanning business has been treated as a defensive exercise. Owners talk about “holding onto” members, “locking them in,” or “preventing cancellations,” especially when the calendar flips to summer and usage patterns naturally shift.

But …