Key Points
For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …
By Dr. Marc Sorenson, Sunlight Institute
In the rush by dermatologists and sunscreen companies to demonize sunlight exposure as the universal cause of skin cancers, there has been a total disregard for another factor that strongly protects against, or strongly …
Summer is the season of sunshine, selfies, and sharing—and it’s the perfect time for your tanning salon to harness all three with a fun, interactive social media campaign. A Social Media Challenge can not only generate buzz but also turn …
By Ashley Laabs
When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …
As Smart Tan has said for years, as tanning businesses, “We Are Sunshine.” Summer might not be the best time of year for tanning businesses, but it is the perfect time to subtly reinforce that indoor tanning and laying out …
The evidence supporting the role of moderate sun exposure and vitamin D in supporting …
Many experts believe that the deficiency of sun exposure as a result of modern indoor lifestyles is widespread enough to be considered a health epidemic. They call it “mal-illumination.” Put simply by Dr. John Ott, who coined the term in …