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Archive for the ‘News’ Category

Keys to Executing Profitable Promotions

Monday, September 9th, 2024

Promotional discounts or incentives can be great assets to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, …

A Winning Strategy: ASA has put a responsible face on the industry’s advocacy efforts

Friday, September 6th, 2024

By Joseph Levy, ASA Executive Director

ASA is staying ahead of attempts to over-regulate professional indoor tanning facilities at the state and federal level in 2024. And we’re working with our suppliers and the other associations worldwide to do so.…

What Can You Say? Clarifying Customer Communications

Thursday, September 5th, 2024

Thousands of studies now point to potential benefits of vitamin D and UV exposure. It’s important that tanning professionals understand how this research is going to continue to unfold and impact their business.

But as an indoor tanning professional, you …

Taking Wellness to the Next Level

Wednesday, September 4th, 2024

Building on its strong reputation as a wellness-focused business, Carolina Tan & Wellness has taken its commitment to holistic well-being to the next level with the introduction of SmartSun Therapy. The advanced, medical-grade red light therapy equipment has enabled the …

The Sunless Regimen Your Valued Customers Need

Tuesday, September 3rd, 2024

By Megan Racine, Devoted Creations/Selfie Glow

As we approach the closing months of the summer, temperatures start to cool down at night and leaves start the beginning stages of changing colors. We start to reorganize our routines when our kids …

Highly Recommended: Encourage online reviews to enhance trust in your business

Monday, September 2nd, 2024

Thinking about checking out that new Italian restaurant in town but not too sure what to think of it? Chances are, you’ll most likely conduct research before making your final decision. Following a Google search, you stumble upon phenomenal reviews: …

You Control Your Own Future

Friday, August 30th, 2024

By Scott Nichols

If you’ve been following this column for a while, you’re probably picking up on a theme I’ve been trying to convey. In many of my articles, I’m trying to get you to take control of your decision-making. …

Cornerstone of Success

Wednesday, August 28th, 2024

After more than two decades in operation, The Midas Touch achieved a remarkable milestone in 2023, celebrating its most profitable year to date. And, thus far in 2024, the Emporia, Kansas, salon is on pace to surpass last year’s numbers. …

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