Archive for the ‘News’ Category

It’s that time of year again! You’ve been planning and preparing all winter for this, and you’re finally set to capitalize on prime tanning season. But, no matter how ready you feel, it’s certainly not the time to settle for …

By Grant Miller, Salon Consultant

Getting your existing customers to spend more money more often is an effective way to quickly increase your revenue. Marketing is a process, and you should always be attracting new customers and maximizing the value …

DNA changes resulting from simulated moderate sunshine were corrected by the skin within hours of exposure in a study published in the British Journal of Dermatology. The 2017 finding supports the notion that moderate UV exposure is not a …

Political involvement can feel intimidating and overwhelming for the small business owner who is already wearing many hats. It’s tough to get out of the daily grind, but the value of protecting the bigger picture is another essential part of …

JWOWW Private Reserve Power Couple Dream Team Dark Bronzer

You’re great by yourselves, but even better together! Made for you and your boo, this Dream Team Dark Bronzer will give you long-lasting dark color results. Real Deal Skincare Technology helps …

By Scott Nichols, salon GM and consultant

Many of us reading this article can probably say they bought a new TV in the past few years. The big excitement in recent years is the 4K TVs that will give you …

It takes a lot of deliberation and effort to bring a new team member on board, especially in small businesses. The strain on resources can be more apparent than at larger companies, meaning the hiring process must be very strategic. …

By Marc Sorenson, EdD, Sunlight Institute

Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …