Archive for the ‘News’ Category

With winter and holiday vacations to warm destinations on the horizon, outdoor sun safety is as important as ever this time of year. It’s a good thing 83 percent of indoor tanning businesses said they teach their clients sunburn prevention …

New forms of social media are emerging constantly, but the number of Facebook likes on your business page is still a common indicator of success on the medium. If you have felt a little lost or overwhelmed by the thought …

Do you know if your employees are satisfied with their jobs? It’s a scary question if you think about it. Even though most salon owners will admit that they don’t expect their 18-year-old bed cleaner to work part-time forever, few …

By Scott Nichols, salon GM and consultant

We have found that there is no such thing as a secret promotion or sale that is going to increase your sales every day of the year. Sure, you might run a promotion …

TORONTO, Ont (October 28, 2020) – Maintaining natural optimal vitamin D levels may be right up there with social distancing and wearing a mask as the most important actions you can take this winter to reduce your risk of contracting …

By Scott Nichols, salon GM and consultant

If I was standing in front of each and everyone one of you, I would ask for a show of hands if the Covid-19 crisis had a negative impact on your business. I …

Boosted posts are one affordable way to reach a wide audience, but Facebook Ads give you more control and options. Facebook Ads allow you to choose from videos, images, collections, carousel, slideshows, canvas, lead generation, offers, post engagements, event responses, …

By Lydia Calderón

You may want to market to everyone, but defining a specific audience has the power to grow your business exponentially. Through learning various factors about your main customers, you can cater to their needs and help better …