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Archive for the ‘News’ Category

Keys to Executing Profitable Promotions

Tuesday, September 9th, 2025

Promotional discounts or incentives can be great assets to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, …

Smart Leadership: Educational resources and protocol for advanced manager training

Monday, September 8th, 2025

As a business owner, you may often feel like you have to do it all. And, for a while, maybe you did. But just because you can doesn’t mean you should. The more capable, knowledgeable people you have around you, …

What Can You Say? Clarifying Customer Communications

Friday, September 5th, 2025

Thousands of studies now point to potential benefits of vitamin D and UV exposure. It’s important that tanning professionals understand how this research is going to continue to unfold and impact their business.

But as an indoor tanning professional, you …

Highly Recommended: Encourage online reviews to enhance trust in your business

Thursday, September 4th, 2025

Thinking about checking out that new Italian restaurant in town but not too sure what to think of it? Chances are, you’ll most likely conduct research before making your final decision. Following a Google search, you stumble upon phenomenal reviews: …

You Control Your Own Future

Wednesday, September 3rd, 2025

By Scott Nichols

If you’ve been following this column for a while, you’re probably picking up on a theme I’ve been trying to convey. In many of my articles, I’m trying to get you to take control of your decision-making. …

Master Your Craft

Tuesday, September 2nd, 2025

The Smart Tan Master Certification track is complete with every major training Smart Tan offers, making it the most complete training track you and your employees will ever take.

Salon operators around North America have found that one of the …

Your Salon Rebranding Checklist

Monday, September 1st, 2025

Thinking about a new name, refreshed image, or updated service focus? Late summer is the perfect time to start planning your fall transformation.

The tanning industry isn’t what it was five years ago—and neither is your business. More salons are …

Start a Conversation about Wellness

Friday, August 29th, 2025

In most cases, listening to people talk about their problems isn’t something we look forward to. We all have them – problems at work, problems at home, problems with money, health problems…the list goes on. But if you’re a tanning …

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