Archive for the ‘News’ Category

As the tanning industry continues to adapt to modern consumer preferences, so too must our approach to attracting new customers.

In last month’s Smart Tan Magazine, we detailed the notion that today’s young adult consumers represent the future of all …

By Scott Nichols

The hardest thing that I face every day is having the ability to say the word “no”! I struggle with this because if I feel I can help someone, I want to help them. It’s not until …

While much of the overall popularity and reputation of red light is being developed outside of the tanning industry by other types of establishments like medical offices, “med spas” and gyms, tanning businesses are perfectly positioned to take advantage of …

“An ounce of prevention is worth a pound of cure” — Benjamin Franklin

All eight of the chronic diseases reported to be the most expensive are associated with vitamin D

Key Points

• Vitamin D is associated with all eight of

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

The role of red light in tanning businesses is becoming increasingly prominent. Hybrid equipment that combines UV and red light LED technology is now front and center in more salons than ever. Non-UV red light devices also continue to be …

By Dr. Marc Sorenson, Sunlight Institute

In the rush by dermatologists and sunscreen companies to demonize sunlight exposure as the universal cause of skin cancers, there has been a total disregard for another factor that strongly protects against, or strongly …

By Ashley Laabs

When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …