Archive for the ‘News’ Category

Clearly, tanning is a service industry. But so many salon owners separate customer service and the services that they charge for; in reality, these things are one and the same. The most valuable service you provide for your clients is …

Though our industry has been utilizing red-light therapy devices for a while, the advancement in high-output LED red light therapy units is teaching us that there’s a lot more to red light therapy than simply putting a user under the …

As the indoor tanning community continues to evolve and grow professionally, the market’s most successful operations continue to focus on key competencies. Joe Levy, Executive Director for the American Suntanning Association, is the lead developer of International Smart Tan Network’s …

By Grant Miller

Depending on where your salon is located, summer marks the beginning of the annual slow season. Typically, the first half of the year is the prime time to bring in new members, sell a ton of EFTs, …

By Michael Mercer, Ph.D.,

Employee attitudes are contagious!

In fact, employee attitude research reveals this truth. Research by Ronald Friedman, Ph.D., of University of Rochester, published in “Motivation & Emotion” journal found pairing people in a room with… (a) high-motivated …

There’s always lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.

With the …

Carly White, General Manager, Pacific Tan and Spa

The concept of SmartSun Therapy is designed to mean much more to tanning businesses than the direct revenue it creates. When you introduce the SmartSun Therapy SST28 light therapy device, it fundamentally …

By Ivy Potter

Clients expect retail products from a professional service provider. Imagine having your hair styled in a salon that didn’t sell shampoo or hairspray. Ever had a stylist send you to another store’s beauty aisle with a list …