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Archive for the ‘News’ Category

The Perception of Value

Tuesday, June 14th, 2022

By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …

Higher Levels of Vitamin D Reduce Breast Cancer Risk by 80%: Study

Monday, June 13th, 2022

TORONTO, Ont (June 21, 2018) – A study of 5,038 women (age 55+) in a pooled cohort of two randomized controlled trials and a prospective cohort has found that women with vitamin D blood levels of ≥150 nmol/L, which is …

ASA Defeats Under-21 Bills Again in 2022

Friday, June 10th, 2022

The American Suntanning Association came out on the winning side or is on track to win in 11 state legislative issues in 2022 without a defeat, continuing ASA’s efforts to use science to convince legislators that our approach to sunburn …

Let Clients Do the Work for You on Social Media

Thursday, June 9th, 2022

By Tara Sanders, Touchable Tans

It’s one of the golden dreams, isn’t it? To be able to promote your business and it not cost you anything?

Well, I’m about to tell you how to do just that! I have a …

How To Extend The Life Of Your Busy Season…and Make More Money Too!

Tuesday, June 7th, 2022

By Grant Miller

Like most salon owners, I have a love/hate relationship with our business! When the busy season finally hits, it’s great to know that there is still life in this industry. But just about the time everything is …

Diversification with Spray Tanning

Monday, June 6th, 2022

By Brandon Cardinal, Norvell

As salons across the country see a steady increase with their spray tanning clients, we continue to pose the question, “How do we continue to grow our sunless business?” It’s a valid question and one that …

Consistency is Key: Maintaining a Better Brand

Monday, June 6th, 2022

By Lydia Calderón

In the ever-changing times we live in, you want your brand to be seen, heard, and remembered. Not only does a successful brand image retain customer loyalty, but it also helps grow sales, and builds a solid …

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