We Are Sunshine

Archive for the ‘Tanning Trends Extra’ Category

First-Ever Employee Focused Sessions at Smart Tan Nashville

Friday, July 11th, 2014

The educational conference at Smart Tan Nashville has always been built to look at the big picture…marketing, sales, operations — what you as owners and operators can do right now to make a big difference in your businesses. That hasn’t …

Trade Shows – Owner Meetings – Media

Monday, March 28th, 2011

It that time of the year: We all go to the trade shows/seminars to learn more about our sunbathing community, new products and new innovative equipment. This is probably the most important thing a salon owner should do every year. …

The Pitfalls of Too Much Marketing

Monday, March 28th, 2011

So you want to reach your customers. You send out marketing materials, then more, then more. Yet you still don’t receive the response you want. In fact the response is actually decreasing now, which instinctively makes you try harder. Is …

Tell a Story

Monday, March 28th, 2011

By: Chris Cummings

Susan Boyle has sold more than 10 million records in a little over one year. That’s quite the feat for anyone, let alone a single woman in her late 40s with no background in performing. So was …

It’s Time to Do the New ‘Vitamin D Math’

Monday, March 28th, 2011

By: Joseph Levy

It’s something that has been so very obvious to those of us who know that you make more than 100 times as much vitamin D getting a tan than you do drinking a glass of milk.

It’s …

Finding the Brighter Side

Friday, February 25th, 2011

How’s the Canadian tanning community doing? This depends on what province, city or town the salon is in. December seemed to be a good month for everyone except a few. The closer you were around the city of Victoria (Vancouver …

Three Retail Sales Tips to Become a Better Sales Person

Friday, February 25th, 2011

By Michael Porteous via

Getting good retail sales is not about just being there and in peoples’ faces enough for them to buy from you. In today’s market competition is fierce from all sides and with the economy in …

Making an Impression with AdWords

Friday, February 25th, 2011

By: Chris Cummings

Google’s online advertising, AdWords, allows you to target potential customers that are already searching for your type of business.  We call this “pull marketing” because the customer is coming to you on his or her own terms; …