By Matt Russell
Many people are aware that I started the “D-Feat Breast Cancer” campaign for the Vitamin D Foundation three years ago because it made sense for our industry. With indoor tanning equipment being the most reliable and effective …
By Rich Kizer & Georganne Bender
So, where do you stand with social media? Usually it’s one of two places: you’re either all over it, or you just don’t know where to begin. Knowing where to begin can be a …
A few months a go we decided to do a little experiment. We knew we were going to be in six major cities over a three week period, so we kept a journal documenting our customer service experiences in each …
Smart Tan’s trade show is North America’s only convention with every major tanning supplier in attendance and the only show with tanning rooms set up right on the trade show floor. Smart Tan’s educational conference is the industry’s largest, and …
I’m driving through town on a Friday night and I decide it‘s a good night for a movie, so I start looking for a video store. On this corner, I see a Blockbuster, there’s a Hollywood Video two blocks down, …
It comes straight out of Marketing 101: The most important time to pour resources into marketing is when business is the slowest. A salon that can survive and thrive in bad times will come out of them in a much …
In my other life, I teach high school English, and every year around mid-January, the girls start sliding into their desks, red-faced and ashamed, taunted by the grins of their classmates. You might think they were blushing at first glance, …
It’s been a synergetic team for awhile now – the Joint Canadian Tanning Association (JCTA) and the Smart Tan Network. Both groups promote and defend the indoor tanning market while teaching tanning truth to the masses. But it’s with the …