We Are Sunshine

Archive for the ‘TTC Headlines’ Category

Together We Can “D-Feat” Breast Cancer!

Friday, April 15th, 2011

By Matt Russell

Many people are aware that I started the “D-Feat Breast Cancer” campaign for the Vitamin D Foundation three years ago because it made sense for our industry. With indoor tanning equipment being the most reliable and effective …

World of Mouth: Social Media 101

Monday, March 7th, 2011

By Rich Kizer & Georganne Bender

So, where do you stand with social media? Usually it’s one of two places: you’re either all over it, or you just don’t know where to begin. Knowing where to begin can be a …

Five Things You Can Do RIGHT NOW to Improve Your Customer Care

Friday, January 28th, 2011

A few months a go we decided to do a little experiment. We knew we were going to be in six major cities over a three week period, so we kept a journal documenting our customer service experiences in each …


Tuesday, October 5th, 2010

Smart Tan’s trade show is North America’s only convention with every major tanning supplier in attendance and the only show with tanning rooms set up right on the trade show floor. Smart Tan’s educational conference is the industry’s largest, and …

The Bright (and Diverse) Future of the Tanning Salon

Friday, April 16th, 2010

I’m driving through town on a Friday night and I decide it‘s a good night for a movie, so I start looking for a video store. On this corner, I see a Blockbuster, there’s a Hollywood Video two blocks down, …

Social Networking and Beyond…

Monday, March 15th, 2010

It comes straight out of Marketing 101: The most important time to pour resources into marketing is when business is the slowest. A salon that can survive and thrive in bad times will come out of them in a much …

Pump Up Your Lotion Sales

Monday, February 22nd, 2010

In my other life, I teach high school English, and every year around mid-January, the girls start sliding into their desks, red-faced and ashamed, taunted by the grins of their classmates. You might think they were blushing at first glance, …

A Collaboration is Born

Monday, January 18th, 2010

It’s been a synergetic team for awhile now – the Joint Canadian Tanning Association (JCTA) and the Smart Tan Network. Both groups promote and defend the indoor tanning market while teaching tanning truth to the masses. But it’s with the …