Customer service is one of the most crucial yet illusive aspects of succeeding in the indoor tanning market. When you ask most business owners about their customer service, they’ll assert that it’s the best in town, but when it comes to identifying what they are doing this is truly exemplary, the list runs short. If your list doesn’t stretch far beyond remembering customer names and making sure the salon is clean, it might be time to accept that your business could be doing more to make sure customers are the first priority.

If you’re feeling a little stumped, you’re in good company. Joseph and JoAnn Callaway are wildly successful realtors who, in the course of 10 years, broke industry records, selling over $1 billion in real estate. But their path wasn’t a;ways clear: The Callaways spent years running on the hamster wheel before their “Clients First” epiphany changed their business and their lives for good.

“When you put your Clients First, you channel your spirit through them. Their success becomes your success,” writes Joseph Callaway. “You can’t be number one until your clients are, but when you exalt them, they will lift your name as they carry you from the field.”

“Clients First” may sound pretty obvious, and you might think you’re already following the mantra, but the Callaways prove that it’s more than a saying — it’s a deep-rooted lifestyle that requires commitment and consistency.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.