If you find yourself hearing about a new social media platform and then rushing to your computer to set up an account for your small business, you are not alone. Most small business owners feel compelled to stay current and leverage their advantages by reaching out to their customers in every way possible. But as the number of unique social media platforms reach into the dozens, could there be a point where too many accounts become a disadvantage?

Yes! Recent customer interview show that they would rather see a few social media platforms used well, as opposed to a small business having every possible social media platform in use, but not keeping them current. One of the biggest complaints from the customers included visiting a social media site to see outdated information, inaccurate data, and expired coupons.

So how does a small business combat social media overload? Here are four tips you can use to identify if you are overrun by social media and how to tame it

First, look at the statistics to find where are your customers following you. Depending on your customer demographics, they will most likely have a few favorite social media platforms. Identify those platforms and make them your focus. don’t be afraid to delete your other accounts. However, if you are concerned that another small business may snag your unique username, create a boilerplate statement that you can use: Stating your company name, location and website is a good option. This will ensure that you still control your social media name, and customers will be directed to an active social media platform.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.