Come Early! Pre-Conference Events in Nashville
The Smart Tan Downtown 2013 official Opening Session takes place the morning of Saturday Nov. 9, but you won’t want to miss the education, interaction, and entertainment that kicks off Friday!
The Friday pre-conference schedule features valuable educational options for owners, managers and employees alike, and of course there’s also some fun on the agenda, with time to catch up with old acquaintances, meet new industry friends and get to know the Smart Tan staff.
One educational opportunity on Friday is the all-day Marketing Madness event. Hosted by Rich Kizer and Georganne Bender, “Two of Retailing’s Most Influential People,” this session provides a comprehensive look at every technique you need to take your sales to insane new levels, with detailed instruction on social media, email campaigns, branding, in-salon marketing, and understanding and relating to your customers. If you’re looking for ways to boost sales in the coming year, this crash-course is the one for you. Kizer and Bender have worked with our industry for years, so they know what works and how to tailor their advice specifically for salons.
For those staff members more concerned with technical aspects than strategy, Smart Tan UV Tanning Certification and Smart Tan Sales Training will also be offered on Friday. Take this opportunity to get all operators certified or re-certified, and sharpen up their sales skills. Smart Tan Sales Training teaches your employees how to propose a product and service mix, explain the benefits, and close the sale, covering everything from UV tanning to spray tanning to professional tanning products.
Friday will wrap up with Smart Tan’s Kickoff Welcome Reception Sponsored by Sunless Inc. Join Smart Tan staff and your fellow salon owners and employees at the Bridge Bar of the beautiful Marriott Renaissance Hotel for drinks, prize raffles, networking and more!
