If you think running a 24-hour salon where clients serve themselves after hours sounds like the easy way out for an owner, Allison Baker is all the proof you need to foil that misconception.

In truth, for the 24-hour model at Versa TAN to function the way Allison demands, it requires enhanced dedication to promoting good tanning habits, more than stellar training of staff and an owner and manager that are willing to be on call 24/7.

With technology, commitment and the right educational resources, this modern take on a tanning business provides the utmost convenience for its Billings, MT, clients, without skimping on service and safety.

“We’re always available for them. Even if there’s nobody in the salon, they can call us at anytime,” Allison says. “If it’s an emergency, it will go directly to my phone or the manager’s phone, and we can set everything up remotely. It’s always a little tricky when you’re getting a call at 2:30 a.m., but we go the extra miles as far as customer service by being literally always available to help.”

Click here to read the entire article in the latest issue of Smart Tan Magazine online.