It’s no secret that your competition is out to steal your current and potential customers. You’re all selling a tan, but you need to stand out in order to retain and build your client base. You are a retail business that is selling the customer an experience that separates you from the crowd. Without executing, illustrating and promoting a brand that’s different and better than the competition, you might as well invite your customers to visit your competitor.

Launching your business above your competition involves so much more than providing luxury beds and a clean environment. You need to develop a brand that attracts “raving fans,” or those that will  instantly picture your salon when they think “tanning.”  You need to think like a customer. Would you walk into your salon and be instantly hit with an ache to return again and again. this is what you want them to feel and spread to their peers.

As the saying goes, perception is reality. So, almost as important as actually providing extraordinary experiences is capturing that experience in the promotion of your brand. Advertising, social media, community involvement — your brand should be reflected in each of these essential marketing components.

This year, at Smart Tan Nashville, Rich Kizer and Georganne Bender, “Two of Retailing’s Most Influential People,” and authors of PR Newswire’s No. 1 retail blog in the U.S., are back with three brand new sessions, including an all-day, pre-conference event. This isn’t information you’ll find just anywhere. These sessions were crafted specifically for indoor tanning salon owners — they are focused on your specific needs. You won’t find anything like it anywhere else, so be there on Oct. 7-9 to learn the strategies and tactics you need to fend off the competition.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.