Upon graduating with a Bachelor of Science Degree in Business Administration, Lewis Henry had a passion for marketing and business. Always a dedicated tanner, he had an interest and knowledge of the indoor tanning industry. Lewis combined his two passions as the President of Devoted Creations and has led his team effectively for 14 years. In a Smart Tan exclusive interview, he shares his views on the upcoming year and what makes Devoted Creations successful.

Q: What are your hopes for Devoted Creations in the new year?

A: Well, this year should be our strongest year ever. In the past year we’ve had huge gains overseas and throughout Europe. Here in North America, we’ve had a lot of salons converting to selling Devoted Creations, and I think that has  a lot to do with our training and support programs. Salons that have carried or converted to us have seen growth in a market that has had some tough times. Our growth has even happened among the decrease in salons over the last few years. I think we’re going to have a very positive year.

Q: You recently launched several new products. Can you tell me about these?

A: We launched our product line in late September, which I think worked to our advantage. Since then, we’ve already had a lot of success with this line. I look forward to coming into 2016 since our salons and distributors are already raving about our entire product line.

One particular product, Woke Up Like This, has been an amazing seller among consumers. It has proven itself already since September and many salons have reordered it multiple times since bringing it in. When a product is coming in this time of year in the last quarter and has already been reordered many times, you know it’s going to be a top-selling product for 2016.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.