By Brandon Cardinal, Norvell

As salons across the country see a steady increase with their spray tanning clients, we continue to pose the question, “How do we continue to grow our sunless business?” It’s a valid question and one that we will explore.

To grow your sunless business, you must diversify. First, you have to treat your spray tanning as a business of its own. As you will have some crossover clients, the majority of your spray tanning clients will not participate in UV tanning sessions. We need to then separate these sunless clients from our UV customers and be relatable and relevant to their needs.

There are three, true, diversifying options for your sunless spray tanning business. These include customized handheld spray tanning, automated spray booths and sunless retail products. Each of these options can attract similar customers, but will also sustain themselves due to the overwhelming amount of client that will prefer one over the other.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.