Marketing is hard. Learn how to let your customers do it for you, with advice from the Inc.com article “Do Customers Love You? 5 Questions to Ask.” Having strong customer loyalty is great, but taking it to the next level, with customers that adore your business enough to promote it for free, is huge. Ask yourself these questions to ask yourself to determine if your customers love you enough to take you viral in your community:

1. Does your company generate organic buzz? You need to provide an experience that’s easy to talk about. What makes people want to discuss their experience with you?
2. Do you provide your consumers with a simple, compelling marketing message? “Have you ever experiences something cool and, in telling the story, you get so tongue-tied that you end up saying something along the lines of, ‘well you just have to experience it for yourself?’” the Inc. article asks. That message won’t help you go viral. Using straightforward marketing messages that help clients tell the story will.
3. How do you reward customers? By making clients feel special and valued, you can almost guarantee that they’ll share their experience. Perks like discounts and goodies can accomplish this, but also try publically highlighting or at least recognizing valued customers. By featuring a client testimonial in your store or online, you can make them feel like an important part of your business community. Simply connecting with clients via social media can even go a long way toward accomplishing this goal.
4. Do you really, really know your target customer and where to reach them? Know where your targets customers shop, what organizations they belong to, what they do online and what they do for fun, and incentivize current customers to be your spokesperson of sorts in those venues.
5. Are you giving your customers a reason to keep coming back? Most fundamentally, if you can find a way to stand above the competition, you’ll generate a loyal following and supporters who will want to spread the word. New products, exciting sales, fun contests and novel marketing campaigns are some good places to start.

Click here to read the article from Inc.com.