Now that the holiday season and all the insanity that comes with it is behind us, it’s time to really think about your marketing plan if you haven’t already. With the tanning season revving up, here are some ways to make sure your marketing plan is rock solid this year.

Evaluate Your Business

 It’s hard to plan out your marketing if you don’t have a grasp on your company’s current position. A great place to start is a simple S.W.O.T. analysis. Get together with your management team and take a critical look at your business to figure out your strengths, weaknesses, opportunities and threats. You might even want to bring in some key employees to offer insight on this.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.