Get new customers through your doors by taking advantage of mobile marketing opportunities on Facebook, as described by the article “3 Facebook Mobile Marketing Tips” from Small Business Computing. Recent research shows that 70 percent of smartphone owners age 18-44 use Facebook mobile, making it the third most popular smartphone activity, trailing only web browsing and email. Given that knowledge, any business would be remiss to ignore this opportunity to reach potential customers. Here are three ways to use Facebook mobile marketing to drive clients into your business:

Be Nearby

Who better to reach than people closest to your location? Nearby functions as a “neighborhood guide,” using activity of friends to generate recommend places of interest. If someone is looking for a tanning salon, those where the user’s friends has liked, checked-in or tagged will show up first. Encouraging your customers to check-in, share and tag, with special offers if necessary, will help increase your reach on Nearby.

Make Them an Offer They Can’t Refuse

Facebook Offers is a paid advertising option where your virtual coupons are presented in the news feeds of targeted users. Considering the research presented earlier, there’s no better place to feature your coupons. By offering an irresistibly good deal, you can give yourself the opportunity to win new regular customers – something that easily outweighs the cost of the initial discount or offer.

Promote Your Posts

If your goal is to boost your Likes and expand your reach for future contact and promotions, Promoted Posts are the way to go. With this service, you pay to have your posts show up in the news feeds of people that don’t follow you. Use this with your most engaging content or offers to get the most out of your buck.

Click here to read the article from Small Business Computing.