Use advice from the Entrepreneur.com article “The Obvious Marketing Money-Maker You’re Missing” to incorporate customer-generated content into your marketing and impact consumers’ emotions with more authentic brand messaging. There’s nothing wrong with glossy, slick marketing, but sometimes authenticity and simplicity can be the better, and cheaper, option. Start with these steps to become a master of reality marketing:

1. Reward your customers. When you use your website and social media to ask clients about your products, services, or business in general you win in two ways: You show that you care, and you let others see the (presumably) sparkling reviews from real people like them. Even better – reward them for sharing their thoughts with coupons or samples to get more participation and further strengthen the bond.

2. Let customers share inventive ways they’re using your product. Use online media to let your clients tell or show others how they like to use your products and services. What’s their regimen for building a base tan or preparing for a special event? How do they make sure they’re reaching those tricky spots? What’s their favorite lotion? It’s more powerful when they tell it than when you do.

3. Enable customers to create your marketing material. If you follow the steps already discussed, you should be able to acquire some great content in the forms of comments, photos, or even video. And best of all, it’s basically free! Don’t let it go to waste – spread it around all of your online media and even more traditional media. Besides the authenticity, featuring customers in marketing materials is a great way to really impress those select few.

Click here to read the article from Entrepreneur.com.