By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. We hang on to every dollar saved from the past busy season and look for low cost ways to increase business over last year. It’s a lot easier said than done.

Our goal today is to look for reasons for customers to walk through your doors during these summer months. For a lot of salons, our customers are outside receiving the tan you once gave them. Now is the time to find clever ways to bring them back. I recommend instead of trying to run sale after sale on your tanning services, that you acknowledge that your customers are tanning outdoors and find different ways for your customers to still need you.

The first way to get your customers to walk through your doors is by educating them about the importance of moisturizing. Find a low-cost marketing means such as social media to educate your customer on the importance of moisturizing your skin. Experience has told me that if you are the one educating the customer, they will buy from you. When educating the customer, make sure you talk about the features of the product and what benefit it will give your customer. They need a reason to walk through your doors.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.