The world’s largest indoor tanning conference and trade show is a hotbed for all sorts of ideas that can help reinvigorate your business. While industry issues and knowledge are always at the forefront, there are few ideas as vital as ones that will bring a steady stream of new customers through your doors. That’s why marketing is always a major point of focus at Smart Tan Nashville (Oct. 7-9, 2016).

Look at it this way: You know tanning consumers are still out there, but many are frequenting your competitors or they need a reminder how and why they want to tan. One big marketing idea can be all it takes to convince them that your business is where they want to be. That’s the beauty of marketing: The potential is essentially limitless! And the good news is, more than 4 out of 5 salons that responded to a Smart Tan poll said they have implemented strategies they learned at Smart Tan Nashville in their businesses.

But, it’s not just about the big ideas. It’s about the details that surround and support them — having a plan to sync every aspect of your brand and every marketing message so when your city thinks of tanning, they think of you. This year at Smart Tan Nashville, you’ll get the bid ideas and the small details that can make all the difference for your marketing.

It all starts with the pre-conference Advanced Retail Academy seminar hosted by Kizer & Bender, “Two of Retailing’s Most Influential People.” This all-day event gives you a comprehensive, detailed, look at everything you need to keep and generate more customers in 2017. Kizer & Bender have worked with our industry for a full decade, so they know what works!

Once the conference is officially underway, we’ll delve into additional topics with Marketing Track sessions hosted by Kizer & Bender:

Advanced Retail Academy

It’s no secret that your competition is planning on invading your business and stealing your customers. Are you fully prepared to take your business to the next level and be the standout tanning salon in your market? Crowd favorites Rich Kizer & Georganne Bender are back this year for a new program that’s loaded with strategies, tactics, tips and techniques to launch your business to new heights. Rich and Georganne have several years of experience with indoor tanning businesses. In this all-day session, they will not only teach you concepts, they’ll give you solid strategies that you can implement immediately.

Creating an Effective Marketing Plan

Do you send out email blasts on a regular basis? How’s your website looking these days? Is it an interactive playground or merely an online brochure? Chances are you are already up and running on popular social media sites, but are you using them to your advantage? Facebook has moved from fad to traditional marketing, but what you post doesn’t count unless fans and followers are engaged. The rules of marketing change so often it’s hard to keep up. Fortunately, Rich Kizer and Georganne Bender are here to share plenty of tricks to help get your tanning salon noticed.

Digital in Diapers: Marketing to Millennials & Generation Z

Welcome to the age of the NEW consumer: a younger consumer who demands to be taken seriously; a consumer who knows their way around social media and is not afraid to use it to their advantage. These two “new” generations are as different as they are similar, and they are changing how we do business.

Join consumer anthropologists Rich Kizer & Georganne Bender and learn strategies to help you understand your consumers’ personalities, the events that shaped them, things that motivate them and most importantly, what’s required to market to in person and online. You’ll learn smart ways to promote your salon on social medias, what to post to encourage conversation, which social media younger generations prefer and more.

All facets of your business need to be clicking to optimize success. That’s why, along with marketing, Smart Tan Nashville offers educational tracks focused on sales, sunless and industry issues. It’s everything you need to prepare for a prosperous 2017.

Click here to register for Smart Tan Nashville.