To many people, sales is a dirty word. As much as people hate selling, they hate being sold to even more. But with the image of a hefty commission check wafting in the distance, many salon employees are looking for ways to bridge the sales gap. Armed with plenty of product knowledge, they dig their heels in and get ready to duel.

But expert sales don’t come from an us vs. them mentality. Learning to work in your client’s best interest and being their professional consultant are the keys to unlocking a flood of sales without the icky used car salesman tactics. The indoor tanning industry’s foremost sales professionals share their advice for hitting sales goals without the drama.

Click here to read the entire feature in the latest issue of Smart Tan Magazine online.