The lotion market is always evolving with the development of new beauty and skincare technologies, which is why it has become commonplace for salon owners to change their inventory at least annually. Just like in fashion, there is a seasonal emphasis on new trends, and a flutter of excitement about even the smallest detail.

In the tanning industry, we have the happy task of delivering the flutter to tanners across the country who are yearning for new ways to look and feel fantastic. And as a flock of new products take the stage for 2013, it becomes more important than ever to revisit the foundational mechanisms that lead to stellar lotion sales.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.