A new global survey from McKinsey & Company reveals how significantly the wellness landscape is evolving—and who’s leading the charge. According to their 2025 Future of Wellness report, younger consumers are not only redefining what wellness means but also where and how they engage with it. For salon owners and professionals looking to grow their business, the implications are massive.

Wellness Is No Longer a Luxury—It’s a Lifestyle

Across four countries and over 9,000 respondents, one trend was clear: wellness is now a daily practice, especially for Gen Z and millennials. While these younger groups make up just 36% of the adult U.S. population, they account for over 41% of all wellness spending—dollars that increasingly flow into experiences, devices, and services that prioritize physical, emotional, and aesthetic health.

That shift is already influencing the $2 trillion global wellness industry and creating new opportunities for businesses—including tanning salons—that embrace a broader definition of wellness.

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