By Kizer and Bender

Here’s a headline for you: We’re beginning to think that maybe we are all not that different, and where we are different is technology based – the technology that was available to you when you were growing up has a big influence on you as an adult.

Georganne has a millennial daughter and a millennial son-in-law who are focused on raising their brand new baby Alpha (Generation Alphas are aged 0 to 6). She has a millennial son who is engaged to his lovely millennial fiancé. All four of them are working: Two are in sales, another climbs high in the sky to install cell towers, and another worked in the mortgage industry before choosing to become a stay-at-home mom. Our millennial family focus group also includes an architect, an exec in the Department of Veterans Affairs, an entrepreneur, a tour manager for a famous band and a teacher. Two are still in college.

They care about charities, are concerned about the environment, and the future of our country. They are grounded in the real world, and unlike every negative we’ve read about millennials, their faces aren’t stuck in an app 24/7. They prefer to shop locally, supporting local merchants. Sound familiar? Baby Boomers and Generation Xers do that, too.

But you still may be wondering how younger generations differ from older generations, and what you need to pay attention to when planning your marketing. Here’s a cheat sheet to help you out.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.