Every holiday season, salons gear up for gift card sales, special promotions, and last-minute shopping rushes. But there’s one area of your business that’s perfectly positioned for gifting—and often easier to promote than tanning services: wellness.

From red light therapy and infrared saunas to halotherapy and hydration treatments, wellness services are universal in appeal. They speak to something bigger than aesthetics: relaxation, stress relief, and overall well-being. That makes them natural holiday gifts, because they’re not about changing how someone looks—they’re about helping them feel better, inside and out.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.