Shop smarter on the industry’s largest trade show floor

The skin care products on your shelves, the impulse items near the checkout and the equipment in each room didn’t just magically appear. Every item in your salon was carefully selected for your specific needs and demographic.

While there are many approaches to making these buying decisions, making business purchases comes with a distinct disadvantage compared to most of the shopping we do in our personal lives.

Decision makers won’t find a local storefront dedicated to tanning supplies and equipment. Most companies operate from their corporate offices or manufacturing plants, which mean that buyers are limited by what they cannot experience for themselves.

That’s why trade shows are such an important tool for stocking and upgrading your salon. If you’ve ever wondered if the price of admission is worth it, it’s time to get practical: The investment you make in attending a great trade show nourishes your business by giving you unique educational opportunities and a place to test items firsthand. Any price for admission is worth the cost of avoiding the wrong purchases or finding a new money-making idea.

The larger-than-life vendor displays and sheer variety of companies to visit at the Smart Tan Downtown conference in Nashville provides the right atmosphere for making savvy decisions that will benefit your salons for months and years to come.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.