Reach more Facebook users on their smartphones by utilizing these paid tactics, as outlined in the Inc.com article “4 Ways to Take Advantage of Facebook Mobile Ads.” As the social network attempts to drive profits, recent changes have made it more difficult to reach fans organically. At the same time, Facebook has also strengthened its focus on serving ads to mobile users. While some may be hesitant to pay for what they feel they previously got for free, these various forms of Facebook mobile advertising are a relatively inexpensive way to cast a far wider net.

1. Promoted Posts. This entails paying for a normal post to reach a broader audience of fans and friends of fans. You can target posts based on gender, age, geography and other factors. For this category, there is no difference between desktop and mobile.
2. Facebook Offers. Another strategy is to share coupons, discounts and deals using Facebook Offers. You can specify how many offers will be shared per day and choose how offers can be redeemed. These offers are an effective way to widen reach because when a fan claims an offer, it shows up in their friends’ new feeds.
3. Facebook Ads. By introducing ads running in the main news feed, Facebook has extended this option to mobile. Once again, there are various ways to target to reach specific audiences. For advanced users, Facebook offers a Power Editor “to do really fine-grained targeting for mobile users,” according to Inc. contributor Howard Greenstein.
4. Sponsored Stories. This option involves promoting a user’s interaction (liking, commenting, etc.) with a page in their friend’s news feeds. Among other targeting options, you can specifically target mobile users with these stories.

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