A recent SmartTan.com poll found that just more than half (51%) of indoor tanning businesses sell outdoor sun care products in addition to indoor tanning lotions.

This topic is particularly in focus this time of year when tanners all around the country are spending significant time in the sun as well as in the salon. As well we providing an additional revenue source, offering these products is an important part of showing your clients that you are an expert on the complete skin care process.

This topic is discussed in-depth in the May issue of Smart Tan Magazine:

Every indoor tanning customer is a new opportunity to change the perception of tanning, sunshine, and the skin care products that make it all work. To do that, you need to show your customers that you care not only about their color, but also about what they use for prep, tanning, maintenance and preventing sunburn. Armed with passion, reasoning and the products to back it up, you can rescue your clients from even the silliest of tanning myths in order to distinguish yourself as an expert and build long-lasting trust.

Click here to read on as veteran salons share their advice for using sunblock and aftercare product to create smart tanners.