We Are Sunshine

HEADLINE STORY: Salons sense that clients appreciate tanning more in a challenging economy

Monday, July 27th, 2009

JULY 28, 2009 — Tanning clients overwhelmingly appreciate the service of a good indoor tanning facility even more in a challenging economy, the owners of professional tanning facilities said in a poll conducted in mid-July.

2009-07-27-thank-you-copy.jpgAccording to the poll 88 percent felt their clients appreciated their service even more in an uncertain economy. Only 8 percent felt their clients appreciated them less, while 3 percent saw no difference.

“This should not be surprising to anyone who understands that professional tanning is a service — not a product,” Smart Tan Vice President Joseph Levy said. “Indoor tanning proved once again during this recession to be recession-resistant — a small luxury that a good percentage of clients turn to simply to make them feel good about themselves, so maybe they’re less likely to cut out this activity as compared to others.”

“This poll just underscores all of that — showing how important it is for you to provide not just tanning, but what Smart Tan calls ‘The Tanning Experience.'”