By Lisa Saavedra, Devoted Creations & Selfie Glow

There is one common factor that all super-successful salons have – a great customer experience. It’s more than just an inviting environment, which of course helps. The customer experience extends even to after they have left the salon. Let’s discuss a few ways to heighten the experience for your sunless users so you are able to turn your clients into raving fans.

The waiting time: Is your waiting area just some chairs where your customers are listening to you sell to other customers? Or watching your staff play on their phones? Or is it plush and inviting with a spa-like atmosphere? I recommend having a mini-fridge and offer them a bottle of water. See if they need makeup remover or body cleaning wipes before their session. You can even take it a step further and get a towel warmer cabinet (they’re $100 on Amazon) and keep rolled up towels that you give to them on their way back to the sunless room. They can use the hot towel to wipe their skin of any excess oils and warm the skin so that the spray results go in deeper. Also, this is an easy one: Always walk them to their room. It sounds so simple, but it always leaves an impression. Just chat on the way back about their day, ask if they have any questions about their session and let them know the room is all theirs.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.