You can help Grassroots Health — the vitamin D advocacy group that galvanized the vitamin D research community to support natural vitamin D levels of 40-60 ng/ml as the new target range — win a $250,000 challenge grant from the Pepsi Cola Corp. to spread the word about the sunshine vitamin.

GrassRootsHealth is a finalist for a $250,000 challenge grant from the Pepsi Cola Corp. that would help 1,000 children conquer vitamin D deficiency and set up vitamin D awareness programs in communities.

And all they need to win the grant is your help. Take one minute and click here and vote for the GrassRootsHealth project. The link also has information from GrassRootsHealth on how this grant will help spread the word about the power of the Sunshine Vitamin.

The tanning community can easily give GrassRootsHealth the thousands of votes the organization needs to win the grant.

“Fully 70,000 woman might not have to get beast cancer this year if they had had the privilege of being outside in the sunshine more during the ages of 10-19,” GrassRootsHealth founder Carole Baggerly, a breast cancer survivor herself, said on a video introducing the organization’s application for the Pepsi grant. “I find that an absolutely phenomenal finding.”

If they win the grant, GrassRootsHealth would build model programs to:

• Provide free vitamin D testing to 1000 uninsured family members.
• Educate both families and healthcare personnel on vitamin D.
• Create community involvement.
• Develop an ongoing action plan to solve vitamin D deficiency.

Use information from this effort to replicate in other communities.