California-based indoor tanning retailer Hollywood Tans this week announced three new “tan-bassadors” who will act as spokespersons for the Hollywood Tans brand — celebrities the company says represent the diverse range of clients who tan at Hollywood Tans salons nationwide.

The three tan-bassadors are:

• Brandon Wynn, known as Lord of the Rings, is currently training for the 2012 U.S. Olympic gymnastics team. Wynn is a two-time (2010, 2011) U.S. National Champion on the still rings and the gold medal winner in the event at the 2011 Pan American Games.
• Dalene Kurtis, Playboy’s Playmate of the Year for 2002, is a jewelry and swimwear designer, sports reporter, commentator and mother.
• Maya Michelle Rew, self-described Video Vixen, is an internationally known go-go dancer who has appeared in countless music videos and graced the cover of dozens of men’s and auto enthusiast magazines.

“A wide-range of people tan at Hollywood Tans for a variety of reasons,” said Lewis Shender, chief executive officer of Hollywood Tans Group, LLC. “Our new tan-bassadors exemplify that diversity and individuality. Brandon is a world-class athlete who tans to complement his competitive edge, Dalene tans for the confidence and look it gives her when she’s in front of the camera, and Maya tans because a tan is ‘the’ fashion essential for nights out on the town.”

According to the company, Hollywood Tans’ tan-bassador campaign takes a different and fresh look at indoor tanners and the indoor tanning experience. “Hollywood Tans’ approach is based on real people who are relatable and motivational,” said Shender.

Shender says the primary vehicle for Hollywood Tans’ tan-bassadors will be social media, experience and event marketing and complementary in-store messaging and media coverage. Hollywood Tans’ tan-bassadors will not talk “at” consumers or focus on their own celebrity as much as they will create real and personal dialogues about why they tan and the benefits they derive from tanning, he says.

Hollywood Tans is a nationwide chain of over 140 indoor tanning salons providing both UV and spray tanning services. Hollywood Tans salons are independently owned and operated and exclusively carry Hollywood Tans-branded lotions and products. Its salons focus on high-speed stand-up tanning.