By Grant Miller, salon consultant

Like most salon owners, I have a love/hate relationship with our business! When the busy season finally hits, it’s great to know that there is still life in this industry. But just about the time everything is cranking along great, the season starts to slow and we start looking for ways to survive until the next season. Plus, the “busy season” seems to start later and end sooner every year.

There are things you can do to extend the life of your season and to maximize revenues throughout the year. I’m fond of saying, “Dig the well before you thirst,” meaning to start doing as many items on this list as possible right away.

Retention is one of the best ways to create revenue all year long. A healthy, robust EFT membership program is one of your best friends for accomplishing this. EFT memberships are great because you only have to sell them one time and you keep getting paid until the customer says to stop. It provides a steady revenue stream throughout the year and helps to even out the drastic peaks and valleys of your revenue.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.