After five years with Devoted Creations, self-proclaimed Queen Bee Lisa Parsons continues to educate and support the indoor tanning industry with unwavering passion. In her interview with Smart Tan, she shares her excitement for the developments within Devoted Creations and the industry as a whole.

Q: How did Devoted adapt to create new experiences at the Nashville conference?

A: This year, there was a real noticeable difference in the attitude of attendees. They seemed especially focused on education and building relationships. In step with this trend, Devoted Creations set up an educational area in the back of our booth on the trade show floor instead of having a separate breakout room. This way, people could look at our products and get a full training session on them without ever leaving the floor. The results were amazing: With 70 seats and sic training sessions, we did’t have a single open seat. It was amazing to see people standing in the back or sitting on the floor just to get in on the trainings. I think that more people got exposure to what our sessions are all about — some people even stopped in because they liked what they heard when they were passing by. The power of education is truly amazing and we love to give those opportunities to salons.

Click here to read the entire article in the latest issue of Smart Tan Magazine.