Facebook Live launched early this year and has become a very popular feature for news outlets, celebrities, businesses and individuals alike. It allows users to interact with their Facebook followers in real-time through video. You broadcast live video that shows up on your followers’ news feeds and they have the ability to like, comment and ask questions. For salons, this offers a unique platform that really has tons of possibilities.

Here are a few ways you can use Facebook Live to interact with your customers.

Give them a glimpse behind the scenes. One of the best things Facebook has done for business is put a face on it. People like to feel connected to the businesses they buy from, and Facebook has made that more accessible than ever. With Facebook Live, you could really take this concept to a new level. Show them how excited your staff is when they’re unboxing new products. Give them a peek into how seriously you take maintenance by showing what goes into a bulb change. Going to Nashville to brush up on your skills and find new products your customers will love? Share the experience with them!

A word of warning with this one: there is such thing as oversharing. Facebook really shouldn’t be used a venue for you to complain about difficult customers or struggles your business is having. People want to know the personality behind your business, but give them something that will leave them with a positive image of your business.

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