Today, JK North America announced a deal with ETS in which JKNA will take control of ETS’ commercial tanning equipment business. This will allow for New Sunshine, ETS’ parent company, to focus its energy on development and marketing of lotion lines.
“This is a great day for our two companies and the industry as a whole… This move will allow each company to concentrate their full attention and resources to their core areas of expertise.” Hans-Juergen Kreitz, CEO of JKNA, stated.
“The tanning industry is constantly evolving and requires a focused and continuous new product development process combined with the highest levels of customer service and support. This strategic move will allow both JK and New Sunshine to better support our customers and the industry as a whole.” Said Bill Pipp, CEO of ETS.
Along with this move, both companies recommitted to supporting the Indoor Tanning Association. As the companies work towards a smooth transition, more announcements will be made.