Crowd favorites Rich Kizer & Georganne Bender are back this year to lead an all-day pre-conference marketing event and the marketing portion of the new three-track format for the educational conference at Smart Tan Nashville, Nov. 13-15.

The three-track approach offers three different paths to a profitable year, allowing owners and employees to pick up crucial knowledge and new ideas on marketing, and UV that will bolster their businesses in 2016.

And who better to teach the marketing track than Kizer & Bender? They’re the perfect combination of universally respected expertise and industry insider familiarity. “Two of Retailing’s Most Influential People,” they’ve been doing marketing consulting since 1989 and have worked with the indoor tanning industry for several years, making their ability to tailor their advice to your business unmatched.

Back after a year hiatus, they’ll get us started Friday with the all-day Digital Marketing Academy. Digital marketing matters more than ever, but it is also becoming more confusing. That’s why Smart Tan is bringing back Kizer & Bender for a full-day, pre-conference event focused on digital marketing and how you can make it work for your business. Rich and Georganne have several years of experience with indoor tanning businesses, and in this all-day session they will take you through each of the steps necessary to build a digital marketing strategy that gets results and increases revenue. This is a special pre-conference event that you must sign up for at registration. 

Then they’ll kick off the Marketing Track on Saturday with “Optimize Your Sales Floor.” The face of retail is changing, almost faster than we can comprehend. Technologies that look like they belong on a movie screen are already being used in stores worldwide. Your customers are changing as well: They want what they want, when they want it, the way that they want it. The future of retail is here. The big question is, are you ready?

After that, we’ll have “Stretch Your Advertising Dollars.” When it comes to advertising, is there still life beyond what you do on your website, social media and email blasts? Does traditional advertising still work? Yes! Find out how to make your choice of advertising media work harder, learn how to maximize your advertising dollars, and stretch the effectiveness of every ad you run.

That’s just one of the three tracks offered in the new format at Smart Tan Nashville 2015, along with a can’t miss Sunday session “Tanning Industry Takes Action” political session.

Click here for full session details.

Click here to register now.