Crowd favorites Rich Kizer & Georganne Bender are back this year to present the marketing portion of the new three-track format for the educational conference at Smart Tan Nashville, Nov. 13-15.

The three-track approach offers three different paths to a profitable year, allowing owners and employees to pick up crucial knowledge and new ideas on marketing, business, and UV that will bolster their businesses in 2016.

And who better to teach the marketing track than Kizer & Bender? They’re the perfect combination of universally respected expertise and industry insider familiarity. “Two of Retailing’s Most Influential People,” they’ve been doing marketing consulting since 1989 and have worked with the indoor tanning industry several years, making their ability to tailor their advice to your business unmatched.

Back after a year hiatus, they’ll kick this year off with “Optimize Your Sales Floor.” The face of retail is changing, almost faster than we can comprehend. Technologies that look like they belong on a movie screen are already being used in stores worldwide. Your customers are changing as well: They want what they want, when they want it, the way that they want it. The future of retail is here. The big question is, are you ready?

You’ll learn:

• How to identify your salon’s moments of truth – the areas that can number 25+ during a typical visit to your tanning salon
• How to utilize enablers – the things that make your customers feel welcome, make their decisions easy and make their experience memorable
• How to eliminate inhibitors – empty displays, products customers are hesitant to touch, areas of the salon that cause frustration and stop the shopping experience
• How to identify and work your salon’s impression points – the important first impression interactions that stick with customers long after their visit to your salon

Then we’ll have “Stretch Your Advertising Dollars.” When it comes to advertising, is there still life beyond what you do on your website, social media and email blasts? Does traditional advertising still work? Yes! Find out how to make your choice of advertising media work harder, learn how to maximize your advertising dollars, and stretch the effectiveness of every ad you run.

You’ll learn:

• How to create newspaper ads that customers can’t miss, how to get the best rates, the best way to write headlines and copy, and more
• How to make radio work for you, including how you can be sure your ads are heard, how to make the radio station’s sales representative your partner, how to buy more air time for less money, and how to get your spots aired when you want them to air
• The inside secrets to television ads including how to buy time, how to get the best air time, where to go to get network ads at cable rates and who to work with
• How to create a direct mail program, the best ways to use it and mistakes to avoid
• How to harness the power of public relations to increase your credibility, plus how to write a press release

That’s just one of the three tracks offered in the new format at Smart Tan Nashville 2015, along with a can’t miss Sunday session “Tanning Industry Takes Action” political session.

Click here for full session details.