China’s evolving health and wellness industry provides valuable insights that U.S. tanning and wellness businesses can apply to their own operations. As China’s market is driven by younger consumers and a growing demand for holistic well-being, several key trends stand out that could influence the U.S. market:

1. Holistic Wellness & Preventative Health

Chinese consumers, particularly Gen Z and millennials, are prioritizing overall well-being beyond just physical health. This includes mental resilience, immunity boosting, and traditional Chinese medicine (TCM) blended with modern wellness solutions. For U.S. tanning and wellness businesses, this highlights an opportunity to market services such as red light therapy, halotherapy, and infrared saunas as part of a broader wellness strategy rather than just aesthetic treatments.

2. “Lazy Health” & Convenient Wellness Solutions

China is seeing a rise in “lazy health” solutions—products and services that provide health benefits with minimal effort. Tanning and wellness businesses can capitalize on this by emphasizing the ease of use and efficiency of their services, such as quick red light therapy sessions, automated wellness pods, or multi-service memberships that make self-care effortless.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.