Everybody would probably rather talk about sales, marketing or the next big thing, but none of that is even relevant without equipment that attracts clients and performs effectively to keep them there. There are two sides to that story: maintenance and upgrading. When you clean and maintain your equipment immaculately, it will last longer, perform better, cause you less major headaches and maintain more curb appeal. However, there’s also a point where giving up on outdated equipment becomes more cost effective, and it’s also vital to periodically introduce shiny, new machines that will “wow” current and potential clients.

Now that the prime season is coming to an end, it’s a good time to take a look at your sunbeds, lamps and sunless equipment and decide what you can do to improve their performance, as well as where you need to bite the bullet and spring for something new. It’s important to consider the entire operation at this time, because your equipment, and your tanning business in a figurative sense, are a collection of gears that mesh together to create a well-oiled machine.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.