Majority of Salons Attend Industry Events: Poll
More than six out of 10 professional tanning business had owners or employees attend an industry conference in the past year, according to a SmartTan.com survey — another sign that the indoor tanning community continues to professionalize.
The SmartTan.com survey showed a total of 62 percent of salons had representatives that attended at least one industry event in the past year to educate staff or to help in making a purchasing decision. Seventeen percent of those attended two events and 9 percent experienced three or more events in the past 12 months. These results are not scientific but are highly directional.
This year’s major indoor tanning event is the ASA World Summit Conference & Open Board Meeting, October 7-8 in downtown Nashville. The Friday and Saturday event will primarily focus on the most critical issues facing our industry. Market leaders will attend meetings to discuss the state of the tanning industry including government regulations, legal actions, industry research and PR, and more. There will also be breakout sessions for salon managers and operators focusing on frontline sales and new products and services while supporting the industry’s annual event in a more cost-effective venue.
“We have designed our October 2017 event to bring all industry players to Nashville to celebrate being a part of the indoor tanning industry and to show everyone just how bright our future will be,” said ASA President Melinda Norton.
