A recent SmartTan.com poll found that more than half of indoor tanning businesses do not have an employee specifically dedicated to their marketing efforts.

Sixty-one percent of salons said they do not have a designated marketing employee and the remaining 31 percent said they do not have any employees hired specifically for marketing.

Many independent, owner-operated businesses simply do not have the budget to hire employees to focus all their time on marketing. Thus, owners and managers become the default marketers, along with the dozens of other hats they wear at the same time. When you’re trying to do it all yourself, identifying and utilizing the right resources is vital. And even businesses that do have specific marketing employees, or even whole departments, need to keep their employees up-to-date on the latest media and trends in order to maximize results. The cover feature in the July issue of Smart Tan Magazine discusses this in detail.