Direct mail is something that many of us might overlook in today’s digital world, but it still may have a place in your overall marketing plan. With that being said, what worked well 15 years ago probably isn’t going to be as effective today. Here are some ways to make sure that your direct advertising is a welcome and valued piece and not something that immediately ends of in the recycling bin.

Make Your Direct Mail Piece Stand Out

While the USPS might be complaining that people are mailing less, the typical person still receives a lot of mail in their mailbox. A majority of it is what they probably consider “junk mail.” If your marketing piece looks just like everything else they get in their mailbox, it’s probably going to get tossed. Try using an odd size or shape for your mailing, or use some bright colors that will stand out in the pile. Do something that is going to make the recipients think twice before discarding it.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.